CONTENT MARKETING SERVICES

CONTENT MARKETING SERVICES

Tell your story & attract more customers with sales-driving content marketing strategies

Traditional advertising and marketing campaigns don’t produce the results it once did. Today’s consumer has a library of information at their fingertips—easily accessible from their laptop or smartphone. Consider these statistics:

  •  Small businesses with blogs get 126 percent more lead growth than small businesses without
  • 82 percent of consumers feel more positive about a company after reading custom content
  • Content marketing generates over three times as many leads as outbound marketing and costs 62 percent less

The future of marketing is creating content that is genuinely valuable to your prospects. You want to create content that helps them make better decisions and that establishes your company as THE authority in the process. Do it right and you’ll find your website magically appearing on the first page of Google for relevant keyword searches.

Your prospects will market and build your business for you by sharing your content with others. Content marketing is arguably the most cost-effective way to grow your business and build your brand.

What Is a Content Marketing Agency and What's Included In Our Content Marketing Services?

Content marketing companies like Blue Corona create, distribute, and monitor online content like blogs, ebooks, infographics, videos, and others. The results include increased website traffic, brand awareness, and online leads. We do this by following the process below

1. Content Marketing Strategy Development

First, we’ll complete a competitive content marketing analysis to see how your current website content stacks up against your top three competitors. We then identify the top content keywords in your market area and industry. We can then create a content marketing strategy to help you increase sales and differentiate your brand.

2. Content Audience Deep-Dive

Different audiences prefer to consume different types of content, so our next step is to perform a deep-dive into your audience to discover what type of content they prefer. After we know who your audience is, we can start to craft remarkable content they’ll love to engage with.

3. Content Creation

The third step is to roll up our sleeves and get to work. We’ll publish targeted, well-written website content optimized for search engines. This includes ,Improvements on existing pages, Site health and technical structure monitoring and optimizations, Blogs, Infographics and visual content, Email newsletters, Social posts And more!

4. Content Distribution

Having amazing content won’t do your company any good unless prospects can find and engage with it. Every piece of content we create for you will be optimized for search engines so it will be found for related search terms. We also recommend combining your content marketing services with email marketing and social media so it takes up as much online real estate as possible.

5. Content Measurement and Analytic Reporting

We provide you with content that drives results, and we do that by tracking and measuring its performance over time. You’ll get easy-to-understand monthly reports on the status and results of all your content campaigns and how they’re affecting your bottom line and branding efforts.

6. Content Optimization & Adjustment

The final step is to take the results and tracking data and use it to tweak your campaigns. With each report, we’ll learn something new about how your audience is receiving your content and then make adjustments to improve visibility. The end result is a continual wheel of sales-driving content that will improve both your brand visibility and the overall effectiveness of your marketing campaigns.